Fatima Alimohamed the CEO of African Brand Warrior is an African and Kenyan of Indian heritage. She is an advocator for Africa and African brands with a solid track record across African markets that lead her to change from boots to heels where needed. Fatima is a thought leader in Strategy, Business development, Scale up, Value creation, Brand Development, Market segmentation, Consumer Relationships, NPD, Marketing and Communication. She works closely with incubators and accelerators to prepare them for pitches by improving their understanding of the category and or market from ideation, proof of concept and the ideal business model. Fatima has worked on projects with AfriLabs, MEST, GIZ, Invest Africa, Palladium, DFID, ScaleUp Africa and others.