Froid has over 20 years’ experience in designing and delivering innovative digital solutions for Agric sector, specifically in Africa. He has built long term strategic relationships both public and private, local, and international organizations in the Agric supply value chain. With deep understanding of technology, innovations, and business systems, he has held leadership positions in many tech companies and has driven many innovative and transformative projects.
As the co-founder & COO of Farmlogics Technologies, he has driven digitization of supply chain operations of multi-national organizations like Barry Callebaut group, Touton Group Diageo group and many crop aggregators. Farmlogics technologies has been recognised by Ghanian cocoa industry as one of the best technology solution providers and emerging agri tech startup.
He has also worked with many large organizations in Oil palm, Cassava, Rubber, Tea, Coffee, and Banana value chains across Africa assisting them in their digital transformation. with strong commitment to sustainable and ethical practices in agric sector, he continues to engage with agric industry stake holders, enabling them to identify opportunities for innovations in digital landscapes to ensure positive impact in the lives of farmers and continuous business growth for the organizations.